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Privacy Policy

 

Effective Date: [11/2025]
Last Updated: [11/2025]

1. Introduction

Trace Of You (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or purchase our products.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following personal data:

  • Identity Data: Name, email address, postal address, phone number.

  • Transaction Data: Payment details, billing address, order history.

  • Technical Data: IP address, browser type, device information.

  • Usage Data: How you interact with our website.

  • Special Category Data: Only if voluntarily provided for custom memorial jewellery (e.g., ashes or hair).

3. How We Use Your Data

We process your data for:

  • Fulfilling orders and providing services.

  • Responding to enquiries and customer support.

  • Improving our website and user experience.

  • Marketing (only with your consent).

  • Legal compliance and fraud prevention.

4. Legal Basis for Processing

We process your data under:

  • Contractual necessity (to fulfil your order).

  • Consent (for marketing and special category data).

  • Legal obligation (tax and accounting requirements).

  • Legitimate interests (business improvement and security).

5. Sharing Your Data

We do not sell your data. We may share it with:

  • Payment processors (e.g., Stripe, PayPal).

  • Delivery partners.

  • IT and hosting providers. All third parties are contractually obliged to protect your data.

6. Data Retention

We keep your data only as long as necessary:

  • Customer records: up to 6 years for legal compliance.

  • Marketing data: until you withdraw consent.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your data.

  • Request correction or deletion.

  • Withdraw consent.

  • Object to processing.

  • Data portability. To exercise these rights, email us at privacy@traceofyou.co.uk.

8. Cookies

We use cookies to improve your experience. You can manage cookie preferences via your browser settings. 

9. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

10. Contact Us

If you have questions or complaints, contact: Email: privacy@traceofyou.co.uk
Address: Trace Of You Studio, Sunderland, Tyne and Wear, UK
You can also contact the Information Commissioner’s Office (ICO) at https://ico.org.uk.

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